| Like any trade name, logo, or brand
name, your domain name is an integral part of your
corporate identity - it should be something
customers and businesses can recognise, remember,
and positively associate with your services or
products.
Security - Once registered you have secured your
business name, product or service for the Internet -
providing you are not infringing on someone's
trademark rights. Once registered it's yours for
good!
Use your Domain Name for personalised e-mail
addresses. Everyone in the organisation can have his
or her own personal e-mail address. Stop advertising
your local Service Provider's domain!
Your Domain Name is a powerful marketing tool.
Promote your Domain Name on your business cards,
letterheads and marketing material.
Avoid cypersquatting. Cypersquatters are people
that register Domain Names and approach companies
with the intent of making financial gain out of
selling the registered Domain Name. If you don't
register your name now, you might be forced to buy
it later for thousands of rands.
Your domain name is portable. It is independent
of your ISP, hence your web address and e-mail will
remain constant wherever in the world you may
venture.
Submissions to search engines - Some engines are
reluctant to list a site without a domain name.
Companies are realising the true marketing
potential of the Internet, and are often
disappointed to find their Domain Name has already
been taken by another company - are you one of them?
You can register a domain name Here
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