| In today's business world, an Internet presence
is almost as important as having a phone line. But who do you
trust to host your Website and ensure reliable uptime,
scalability, and flexibility, and to change and update your site
when needed? Finding a provider to host and maintain your Web
presence can be a walk in the park if you have the right
information. Or it can be a disaster waiting to happen. Here are
a few things you should consider when shopping for a Web host:
EXPLORE YOUR OPTIONS
It might be tempting to go for a big-name provider, but
consider Web hosting companies that cater specifically to small
business owners. This way you won't be competing with larger
firms for attention when it comes to addressing service and
performance issues. If you have the technical resources and
choose to host your own Website on a proprietary built server,
you may want to consider co-location. In a co-location facility,
or Web server farm, your server is stored in an environment with
other companies' servers. You have direct access to your server
and can update data at your discretion, generally without
incurring additional costs.
By contrast, when you outsource your Web hosting needs, you
are contracting with a Web host provider who will manage your
site on its own servers, at its own location. You may be able to
update content yourself via ftp (file transfer protocol), but in
some instances you may have to submit changes to your host
provider for them to make. You may also be restricted to making
a certain number of updates per month or year, depending on your
agreement.
GET IT IN WRITING
The relationship between you and your Web host provider
ultimately will be based on your service contract and the
provisions and rights specified therein. You must read the
contract carefully and include the specifics of any verbal
negotiations in the contract. For example, if the Web hosting
company agrees to respond to complaints or glitches with your
account within 12 hours rather than their usual 24 hours, you
should get that in writing for your own legal protection.
MAKE IT SAFE
You owe it to yourself and your customers to ensure that data
on your Website remains secure and within your control. You also
have the right to ensure that your Web host limits and monitors
the employees who have access to your site. Typically, Web
hosting companies say they will provide "reasonable
security" says Bradley Gross, a senior technology law
attorney with Becker & Poliakoff P.A., a Fort Lauderdale,
Florida-based law firm. But there is no standard gauge of what
measure of security is reasonable. Gross advises adding the
words "state of the art security" to the service
contract. "That term implies that there are one or two
top-notch security standards" your Web hosting company must
provide.
MONITOR PERFORMANCE
If you have an e-commerce business or rely heavily on your
Website, site outages or slow performance (even for just a few
minutes) could translate into lost revenue or business.
MentorNet, a not-for-profit organization that matches
undergraduate and graduate women studying science and technology
with professional mentors via e-mail, suffered a blackout on its
Web and e-mail servers during the last week of 2002.
The problem: A transformer blew up at the College of
Engineering at San Jose State University, where MentorNet was
sharing the Ethernet and network infrastructure of the college.
Because the college didn't perceive Internet access to be as
integral to its business as MentorNet does, it decided to get
needed parts locally rather than calling emergency services for
repairs. "When most of your work is related to some kind of
computing, having your Website go down or having e-mails bounce
back makes [doing business] difficult," says Carol Muller,
founder and CEO of MentorNet.
This Article First Appeared On The www.cyberindian.com
Website And Was Written By Tischelle George |