Internet Web Hosting Support - Don't forget offline advertising

Don't forget offline advertising

Many online businesses forget to invest in offline promotions. A segment of your target market may be offline or although they have a computer, they do not "look" for your particular product online.

Be sure to incorporate offline promotions to hit this market. I suggest direct mailing. If you obtain a highly targeted list (or you generate this on your own) AND create a great letter, direct mailing can have a high return on investment for a low cost. I recommend staying away from post cards as this is percieved as direct mail spam and will be thrown away much more easily than a professional letter sent in an envelope.

Other offline opportunities: Brochures at point of sale at related stores, Affiliate programs with brick and mortars, Advertise in newspapers or magazines, on local public transportation, or in flight product magazines. Be sure that all offline promotions are in congruence with online promotions and the look of your website.

Building brand awareness is important with your advertising efforts, online and offline.